Watch 7 Of The Most Mind-Blowing Music Videos Of 2015
As electronic music continues to grow and evolve into new directions, it's equally as important that the accompanying live and visual arts follow suit. We've seen a crazy evolution in live stage productions, and music videos have also seen their fair share of growth and progression, both conceptually and technologically.
As we reach the halfway point in the year, we look back at the best music videos released so far in 2015, whether they be the most visually-stimulating, the most technologically advanced, or the best complementary visual aid to the producer's work. We've listed seven music videos that break new ground.
1. "Waiting for Love" - Avicii
Avicii's newest music video for "Waiting for Love" is unlike any other music video in EDM today. It is the first music video filmed with Google's Jump platform, using its official 360° Jump camera rig, which allows viewers to virtually navigate around the scene of the video via a directional pad. The hands-on approach to the music video adds a dynamic and interactive element to the video. With artists such as Hardwell already following suit, we can't wait to see where this new platform takes us.
2. "Generate" - Eric Prydz
Eric Prydz debuted his visually-stimulating music video for "Generate" almost a month ago, and its graphic composition still stands as one of the most advanced visual pairings for an electronic song today. Artists have showcased their videos in 720p, 1080p and even 1140p, but few have gone beyond to create a truly high-definition experience. Generate's music video streams at a jaw-dropping 2160p, aka 4K, and the depth in detail is just as inspiring as the song itself.
3. "Where Are Ü Now" - Jack Ü featuring Justin Bieber
The music video for Skrillex and Diplo's collaboration with Justin Bieber on "Where Are Ü Now" might not be the most technologically-advanced video, but it does showcase a unique artistic direction. The production team asked artists and fans alike to provide hand-drawn sketches on a number of images featuring Bieber, and then organized them into a profound compilation that is paired with the song perfectly. As a result, the creative direction in this video is top notch, especially when you slow the video to .25 fps. Slow it down and you can catch a surprise in the video, as well.
4. "Kali 47" - Savant
The multi-genre'd, musical maestro Savant is renowned for creating powerful compositions in his music, and it's safe to say that this video is the best visual representation of his work to date. The Wild West-style drumstep hybrid track set the tone for an amazing and bad-ass music video that depicts a saloon brawl between cowboys, Apocalyptic "death bandits," and a mystical Native American chieftain who comes to save the day. It's short, sweet and action-packed. What else would you want from a Savant music video?
5. "Pay No Mind" - Madeon ft. Passion Pit
The future-funk prodigy Madeon demonstrated his authentic collaborative ability through his song "Pay No Mind" featuring Passion Pit, and the music video highlights the song's perfect pairing of sounds. Set in a futuristic city, the immaculate color scheme presented through the protagonist's travels instills an awesome and euphoric feeling, as it pushes the boundaries of contemporary music videos.
6. "Quack Fat" - Opiuo
In a time when stop motion films are considered "retro," the way that Opiuo uses the unique form of videography to match their glitch hop-inspired single "Quack Fat" is truly mesmerizing. Utilizing 240 audio cassettes, 5,600 feet of video tape, 108 floppy discs and 1 retro walkman, the band creates a bright and colorful dance frenzy that matches the hard-hitting bass sounds with a dazzling array of retro video game visuals and other effects.
7. "Dennis" - popcorn_10
As opposed to using the "common" format for music videos such as Youtube, popcorn_10 decided to take things to an all new level, working alongside Always & Forever to create a fully interactive, real-time music video. As explained by the website, "It’s a generative 3D experience whose every movement responds to the song’s finest details. Each frame is created in real time with code—nothing is pre-rendered. An interactive camera allows you to explore the scenes, which are created procedurally every time you press play. You’ll never see the same video twice." As epic as it sounds, the only way to truly understand is to experience it for yourself.