Spotify Teams Up With Beatport To Revolutionize EDM Streaming
The music industry is experiencing another upheaval in the way fans consume music, as more listeners transition from digital song sales to digital music streaming, and it seems that every company is trying to get in on the action.
SFX Entertainment is one of the world's leading live events companies with a stake in EDM culture and owner of major festivals such as Tomorrowland and Electric Zoo as well as the online dance music store Beatport. Now, SFX Beatport is teaming up with Spotify to revolutionize electronic music streaming.
The partnership between SFX and Spotify will bring music and video content previously found only on Beatport to a special program on Spotify's streaming service, and will be bringing exclusive content to Spotify's user base of 75 million. Talking about the distribution deal with Spotify and the impact it will have on electronic music culture (EMC), Beatport's CEO and President Greg Consiglio stated:
"We are thrilled to be operating a Beatport presence within Spotify and providing our unique content around all things EMC to the Spotify audience. They will be the first to access the latest need-to-know exclusive electronic music from Beatport and will also be able to watch to a mix of original festival and event video content."
Spotify's Chief content officer, Ken parks, is equally excited by the prospect of the merging of forces.
"Millions of Spotify users are going to love this unique music and video content that only Beatport can bring. Two billion times every month, our listeners discover an artist they've never heard of through a Spotify playlist. I'm really pleased that we can include Beatport's new music exclusives to our deep catalogue of both rising and established artists."