Justin Bieber has recruited a host of celebrity friends to help build anticipation for his upcoming song "What Do You Mean?", due out at the end of the month. Bieber had previously mentioned in an interview that the song will remain in the same stylistic vein as "Where Are Ü Now," and that he is working wwith Skrillex and Diplo on his upcoming album.

The new single will be released on August 28, and Bieber's high profile friends have been hyping the release on social media, with Martin Garrix, Shaq, Ruby Rose, Tony Hawk, CL and Usher joining in on the fun.

Check out the videos and shout outs below, and make sure to read the captions - some of them are quite funny.

The team effort seems to be working as this unreleased track is already topping the charts, according to a recent Billboard announcement (see below)...

When my big bro @shaq can't spell my name right. Smh. @kevinhart4real get him! Lol. #24days

A photo posted by Justin Bieber (@justinbieber) on

What Do You Mean? @rubyrose #29Days

A photo posted by Justin Bieber (@justinbieber) on

The promotional campaign of the handmade Bieber sign seems to be working, as the track has shot up to the number one spot on Billboard's Trending 140 list.

As the countdown continues, Bieber will be making his way to NYC on August 23 for a joint performance with Skrillex as part of Billboard's Hot 100 Festival. For more info, head over to our article covering this special show announcement here.

[H/T: 923Amp]

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