Rebel Radio Ep. 11: Terry Heller - Working For Eazy-E
Rebel Radio is a weekly podcast, hosted by your humble servant, exploring the relationship between art and business in underground culture. Through interviews with creative entrepreneurs who have shaped the roots and future of the underground, we uncover what it takes to build and sustain a career out of making art. Rebel Radio is presented in partnership with EDM.com.
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Man, Terry Heller has seen some shit.
As a teenager, he hung around with NWA. (His uncle Jerry was NWA’s infamous manager played by Paul Giammati in Straight Outta Compton.) Fresh out of high school Terry went to work for Eazy-E, finding talent like the group that would become the Black Eyed Peas and shooting videos for Bone Thugs-n-Harmony.
After years as a successful music video director and real estate developer, Terry opened Plan Check — an updated spin on the all-American burger joint that quickly won lots of awards and has become a favorite of LA foodies.
In this episode, Terry shares some NWA stories and insight into how he’s built his career. And it goes a little something like this:
1. Have no fear. He learned that by watching Eazy, maybe the most fearless person ever. There’s no limit on what you can accomplish if you believe you can.
2. Reinvent. When Plan A no longer worked for Terry, he didn’t sit around wishing it would change; he moved on to Plan B, and then to Plan Check (see what I did there?!).
3. Fake it ’til you make it. Terry uses his fear of being found a fraud to push himself to work harder. Is that what you do or do you let it slow you down?
Any thoughts on the episode? Did you see Straight Outta Compton? Let me know what you think with comments on the Soundcloud or at @rebelradionet