Rebel Radio Ep. 12: DJ Adam 12 - DJing For Obama, Madonna, Prince, and Christina Aguilera
Rebel Radio is a weekly podcast, hosted by your humble servant, exploring the relationship between art and business in underground culture. Through interviews with creative entrepreneurs who have shaped the roots and future of the underground, we uncover what it takes to build and sustain a career out of making art. Rebel Radio is presented in partnership with EDM.com.
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Welcome to the 12th episode of Rebel Radio.
Adam 12 sees people at their best, and at their worst. He sees them from the DJ booth, having the time of their lives on the dance floor, living their culture; and he sees them turnt up, twisted, too distracted by social media to really enjoy themselves.
That’s what it’s like when you live behind the decks for multiple decades. Adam is Obama’s DJ after having DJed for Christina Aguilera, Prince, Madonna, and just about every hot party in Los Angeles. We did a party together where he consistently murdered, often making fools of DJs with much bigger names.
He’s a hip hop kid, but also half of the dark wave band She Wants Revenge. His secrets to success:
1. Do what you love. Whether it’s photography or different styles of music, if it moves you, you have to explore it.
2. Be present. Put the phone down. His newest club night doesn’t allow photos at all.
3 . If you don’t like the way it is, build your own thing. Frustration with the LA club scene led him to create his own party, which is not only fun for him but for his guests as well.