Spotify & Apple Music Take After SoundCloud, Add Unofficial Remixes
Digital distributor and music rights management service Dubset is giving Spotify and Apple Music the chance to compete with SoundCloud when it comes to user-uploaded content. This week, the first unofficial single-track remixes were uploaded to Spotify and Apple Music thanks to a new partnership with Dubset.
Short form mixes are just the beginning of their partnership with Dubset, Spotify said in an official statement to TechCrunch.
Stephen White, Dubset's CEO, also hints at mixes being the next content to hit these major streaming platforms. Dubset uses its Gracenote's audio fingerprinting database paired with distribution deals to make this content available and still profitable to artists and labels.
It's not surprising to see Spotify and Apple Music ink these deals as it opens the door to a market of nearly 700 million people who listen to mixed content, and Dubset's model allows for rights holders to finally earn money from the type of content that would normally only live on YouTube and SoundCloud.
"Content owners have been very supportive. The publishing and label deals we have under license provides a large catalog to work with," White told TechCrunch's Josh Constine.
Before this, it was reported that Spotify was in talks to potentially acquire SoundCloud.