Is Denon DJ Going To Release A CDJ-Killer?
Denon is challenging the reign of Pioneer's CDJs by introducing a new media player.This article originally appeared on DJ Tech Tools
Earlier this week, Denon DJ (part of InMusic group) released product teaser video, titled “#ChangeYourRider 2017”. We traditionally don’t enjoy over-hyped teaser videos, but it’s exciting to see a potential competitor to Pioneer DJ’s stronghold on media players make some noise. Keep reading for our analysis.
Denon DJ Wants DJs To #ChangeYourRider
In the video, there’s a schematic of what looks like a media player. This makes sense, Denon’s media player line hasn’t been updated in a while. The targeting users of the immensely popular Pioneer CDJ range.
The title, #ChangeYourRider, is directed squarely at touring / club DJs who request an equipment rider detailing their exact specifications before any performance. Currently, the overwhelming majority of professional riders specify Pioneer DJ CDJs as the media players. Denon’s campaign is clearly focused on toppling that monopoly – with a new product that will likely fill many of the roles currently satisfied by the CDJ range.