Electric Zoo Continues Trend of Success, Sells Out First Chinese Event
Electric Zoo has been making a substantial comeback in 2016 with the incredible success of its Labor Day event on New York's Randall Island.
Having overcome many obstacles, including increased festival competition and a string of drug related deaths in 2013 that cancelled the festival's final day. Since that time, Electric Zoo has been focused on building upward and outward, as was seen this past weekend at Electric Zoo: Countdown to Shanghai.
The new event in China is the product of a partnership between Made Event and China's Kanjian. The one-day event featured main stage appearances from the likes of Dada Life, Sander van Doorn, and Oshi.
Made Event's Director of Marketing, Michael Julian reflected on the successful Chinese debut:
“We are very humbled that the very first Electric Zoo show in Shanghai has sold out. Local fans have really inspired us with their endless energy, big warm smiles and groovy dance moves. We can't wait to return and produce a bigger version of our festival next year.”
Despite being Electric Zoo's first Chinese event, the popular festival brand has also held past events in both Tokyo and Mexico City.
Photos courtesy ofBusiness Wire
Born and bred with the Detroit techno scene, I pledge my allegiance to the underground.