Google Is Changing the Festival Game With Its Very Own 'Good Fest'
Google is jumping into the world of music festivals but is doing so in a very innovative and tech-centric way.
Google's Good Fest will be the first livestream music festival where all proceeds from the virtual festival will go directly to charities chosen by the artists themselves. Good Fest will be held across 5 live streamed events in 5 different cities across the country, each dedicated to a unique charitable cause.
The first of five events will feature indie-electronic band Glass Animals in a intimate performance at NYC's BAM Café. Billed as 'Playing for Generosity' 100% of Glass Animal's ticket sales will go directly to DonorsChoose.org which helps to fund teachers with the proper equipment and resources to inspire growing minds.
Good Fest will also take place in New Orleans featuring Gogol Bordello, a performance from D.R.A.M. in Seattle, as well as upcoming TBA performances in San Francisco and Los Angeles.
Although Google's Good Fest is a marketing stunt to promote its new Pixel phone, the fresh take on do-gooder festivals is a welcome change while the nation is experiencing a tense political atmosphere.
H/T: Business Insider