3LAU's Charity Efforts Reach New Heights, Raising $200,000 to Build Schools
Las Vegas-based producer 3LAU first began working with the charity Pencils of Promise back in 2013. The non-profit organization dedicated to improving education by building schools, training teachers and funding scholarships in underserved communities.
After helping to build a school in Guatemala with a $25,000 donation raised from his remix of James Egbert’s track "Back to New," the DJ/producer was hooked. He's since been setting higher and higher goals to build more schools around the world.
Hitting a new milestone, 3LAU recently met his goal to raise a whopping $200,000 for his charity of choice through his record label BLUME.
"The way BLUME works is every song that’s streamed — so far there have only been two, which have both been my songs 'Is It Love' and 'Fire' — raises about a half of a cent," he recently told US Weekly. "Which it doesn’t seem like that much, but when you multiply it by millions, and these songs are getting millions of plays, every million plays on Spotify raises about $4,000."
At the start of next year, 3LAU will announce where these funds will be used to build schools and has even hinted at setting up a special trip with his fans.
With each charitable donation, the producer is motivated to up the ante. His next release set to benefit Pencils of Promise through Spotify plays will be a new track "You Want More" made in collaboration with YouTube star MAX. The single will premiere on Friday, November 25th.
"Max is super stoked about the charity component as well,” the 25-year-old told US Weekly. "When he heard the idea, he was like, 'I want to do this right now.'"
Amidst his 3LAU Haus tour, the producer out out a remix of Ariana Grande's "Into You" this past summer that he expounded on his his recent interview.
"In the case of Ariana, it was an idea that I was sitting on, and I was like, 'Wait, these go together, and I love the Ariana vocal.' So I literally put it together in a day, showed it to SIRIUS XM BPM, and they actually called the record label saying, 'You have to approve this now, because we want to start playing it tomorrow'"... It’s doing really well, it's really exciting."
Be sure to keep an eye out for 3LAU's new single on Friday and support his awesome charity work by streaming his music on Spotify. To see if you have the chance to catch the producer in a city near you, check out his remaining 2016 tour dates at 3lau.com.
I'm a storyteller at heart, and music makes my world go round.