4 Ways You Can Use Data to Plan an Epic Festival
What makes a festival stand out amongst all the rest? Knowing your audience. Eventbrite suggests that production companies should focus on data to help plan future events.
Happy fans. Solid lineup. Sold out festival. All you could ask for and more?
While these are every organizer's goals, they’re easier said than done.
Planning an epic music festival is no easy task. Festival-goers will either love your festival or they won’t. Not to worry, the fans who do love your festival are enthusiastic and more loyal than ever.
According to Nielsen Music, music fans are willing to travel an average of 903 miles to attend a festival. Fans are more dedicated than ever. It’s safe to say music festivals are not a fad that will be forgotten next season. But with increased interest comes increased competition.
So what can you do to get ahead of the game and become the next must-attend festival?
Easy. Get a kick start on your data strategy and start leveraging your best asset — fan data. Fan data can be as simple as demographics like age, location and gender. But if you've got a sound data strategy in place, you can collect deeper insights like brand affinities, general interests and more.
Fan data can be as simple as demographics like age, location and gender. But if you've got a sound data strategy in place, you can collect deeper insights like brand affinities, general interests and more.
Check out these four ways data can help you plan a better festival.
1. Curate a data-driven lineup
Picking the line up is the most important and stressful part of planning a festival — it will make or break you.
This is where having a complete view of your fan data is essential. What does your audience look like? How old are they? What are they interested in? Use data to see which artists are popular within that age or gender group. Or if you’re trying to please your hardcore festie, take a look at last year’s data to see which artists were most popular.
Not confident in your data? Try using publically available data from popular streaming services like Spotify and Soundcloud. See which artists have the biggest following and higher play counts to get a pulse on what's popular in the wider industry.