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Reggie Ugwu

The Playlist Professionals At Apple, Spotify, And Google - BuzzFeed



Summary/Commentary:

Ever wondered what the life of a playlist-making professional was like? Here's your chance to step into the world of professional playlisting by living a day in the life of people like Chery of Apple Music and Rocío of Spotify.

This article originally appeared on BuzzFeed

Inside The Playlist Factory

At the most powerful companies in Silicon Valley, small teams of anonymous, hardcore music fans race to solve the record industry’s toughest problem.


When he’s choosing your music for you, Carl Chery, 37, is in Culver City, California, sitting at his desk in an office with no signage, trying to decide whether Drake and Future’s “Jumpman” (jumpman, jumpman, jumpman) has jumped the shark. Or sometimes he’s at home in his one-bedroom apartment on the border of West Hollywood and Beverly Hills, walking around in his living room with new Gucci Mane blasting from a Beats Pill. Or at the gym going for a morning run on the treadmill, thinking about your gym and your treadmill, listening through headphones for changes in tempo and tone: Will this song push you through the pain? Is that one too long on the buildup?

“It’s hard to describe because it’s more of a feeling or instinct,” says Chery of his process. He’s from Queens, New York, which, despite his residence in Los Angeles for the past four years, is obvious when you hear him talk. “It kind of just happens. You sit there and you start moving and just do it.”

For a while we thought we could choose our own music. Remember that? In the wake of the last century we seized the right to take our pick from all of the songs in the world (All of the songs in the world!) and told anyone who didn’t like it exactly where they could go. And when it turned out that was too many songs after all (how many lifetimes are needed for a complete survey of Memphis soul? Or Brazilian funk?), a new category of music services appeared to ease our burden. But these services were flawed, said someone about to make a lot of money, and could only recommend music based on what we were already listening to. Did they even really know what we wanted? Do we not contain multitudes? And so now we have people like Chery...


... Read the full article by at buzzfeed.com/reggieugwu/the-unsung-her...





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