Marshmello Is EDM’s Masked Hero
SPIN's Michaelangelo Matos unfolds the phenom that is Marshmello through a recent packed-out show at the Skyway Theater in downtown Minneapolis as he attempts to explain how the bucket-headed EDM star was catapulted into the limelight thanks to a scene that "plays by its own rules."This article originally appeared on SPIN
At 10:15 p.m. on the first Friday night of December, the line for the Skyway Theater in downtown Minneapolis is wrapped around the block. That’s impressive on its own, but doubly so considering that tonight’s show, headlined by the anonymous bucket-headed EDM phenom Marshmello, opened its doors over two hours earlier—and that the temperature is at the freezing point. Not even a blizzard would keep these fans away — an eyeball estimate suggests the crowd was in the 3,000 range, though the Skyway’s management wouldn’t release the actual attendance. The show sold out almost immediately.
Marshmello’s 2016 has been comparable to Skrillex’s 2010 — a gathering storm that largely eluded the non-dance media spotlight while reeling in fans by the gross. The anonymous producer-DJ, whose management politely refuses all interview requests, has been a constant on the U.S. festival circuit: Ultra Music Festival, EDC New York, Beyond Wonderland, Holy Ship!, the Billboard Hot 100 Festival, Lollapalooza, and—closer to home for the Twin Cities crowd—the mid-August Summer Set festival in nearby Somerset, Wisconsin...