Splendour in the Grass & Falls Festival Have Been Sold
Australia is seeing another bubble burst as Splendour in the Grass and Falls Festival have been purchased by Live Nation, as the massive concert conglomerate continues its expansion down under.This article originally appeared on Tone Deaf
Live Nation Entertainment, the world’s largest entertainment promotions company, have announced their acquisition of a 51 percent stake in Australia’s Secret Sounds Group, best known for organising two of Australia’s biggest music festivals – Byron Bay’s Splendour In The Grass and the national Falls Music & Arts Festival.
The sale makes Splendour and Falls the first Australian festivals to join Live Nation’s extensive portfolio, which includes some 80+ festivals around the world, including iconic events such as Governors Ball, Lollapalooza, Bonnaroo, Austin City Limits, Electric Daisy Carnival, Reading, Leeds, Rock Werchter, and many more.
“Splendour in the Grass and Falls are the two most iconic festivals in Australia,” said Live Nation Entertainment CEO Michael Rapino in a statement. “Jess and Paul have created events that attract the biggest artists in the world but still feel uniquely Australian. We look forward to partnering with them to find new ways to grow our live event footprint across Australia.”