Music World Bands Together Against YouTube, Seeking Change to Law
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A few years ago, the biggest enemy of the music industry was Pandora Media. Then Spotify became the target.
Now it is YouTube’s turn.
In recent months, the music world has been united to a rare degree in a public fight against YouTube, accusing the service of paying too little in royalties and asking for changes to the law that allows the company to operate the way it does. The battle highlights the need to capture every dollar as listeners’ habits turn to streaming, as well as the industry’s complicated relationship with YouTube.
The dispute has played out in a drumbeat of industry reports, blog posts and opinion columns. Stars like Katy Perry, Pharrell Williams and Billy Joel have signed letters asking for changes to copyright laws. Irving Azoff, the manager of artists like the Eagles and Christina Aguilera, criticized YouTube in an interview and in a fiery speech around the Grammy Awards.
Also, annual sales statistics were released showing that YouTube, despite its gigantic audience, produces less direct income for musicians than the niche market of vinyl record sales.
"This is the result of an explosion of views of music videos on YouTube against a backdrop of decline in the recorded music business in general," Larry Miller, an associate professor of music business at New York University’s Steinhardt School, said of the fight.