Inside Electric Daisy Carnival's $47 Million EDM Empire
BY SARAH GRANT
The sprawling, neon-lit lost weekend Electric Daisy Carnival will take over Las Vegas this weekend for its 20th annual installment. For three days, attendees will commune with fire-breathing monoliths, behold vast art installations, carouse in amoebic dance crowds and bask in the glow of millions of LED lights.
More Olympic event than music festival, EDC attracts herculean crowds. Since 2011, more than 2 million people – roughly the population of Paris – have attended the gargantuan dance party held at the Las Vegas Motor Speedway. The event has also drawn its share of controversy. The 2010 death of a 15-year-old girl in the parking lot of an EDC festival raised alarms about safety at these increasingly ubiquitous events. A year later, the fest came under fire for possible embezzlement.
At the center of it all is Pasquale Rotella, the 41-year-old EDC ringleader and founder of tour promotion company Insomniac. On paper, he sounds like music's Jordan Belfort. He's married to former Playboy bunny Holly Madison. He's also become the main player in the electronic dance music industry that's worth $7.1 billion as of 2016...