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Ally Winters

New Fad Explained: Snorting Lines of Cocoa in Place of MDMA

A fairly new trend is making its way through Europe as ravers in the continent are reportedly getting high off of raw chocolate consumption, whether that be through drink, pill, or even powdered form.

The new craze of snorting lines of cocoa apparently provides a rush of endorphins into the bloodstream, which can then cause euphoria, particularly when paired with dance music. In addition, the magnesium in the chocolate also acts as a muscle relaxer and research conducted on cyclists who implored the tactic were proven to go not only faster, but longer.

The fad can be traced back to the chocolatier Dominique Persoon, who originally made a chocolate-snorting device for a Rolling Stones party back in 2007. From there, the concept took off. Snorting chocolate is now not only used in the party scene, but also is used at the dinner table, particularly at “The Fat Duck,” a British restaurant founded by culinary innovator Heston Blumenthal.

“It has taken him years to develop the perfect snorting powder as early experiments with pure cocoa powder revealed it was too dry,” said Persoon, before he decided to add mint and ginger for the perfect combination.

“The mentality when you think about sniffing is: 'Oh it's kinky, guys who do that stuff. I'm not the bad boy promoting drugs, not at all... Life is boring. Let's have fun.” - Persoon

If this oddly healthy inhalation interests you, know that the chocolate-shooter device is available for purchase in Russia, India, Canada, Australia, and the United States. The packaging of the device warns against excessive sniffing, but Persoon insists that the practice is indeed safe. However, we don't endorse this practice, so please consider before trying!

H/T: Daily Mail UK

Cover Photo: Reuters

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