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Young Americans actually pay for music a lot more often than older people

There is a dominant narrative around music that has prevailed since the Napster days: young people don't pay for music.

But research from Cowen's John Blackledge and Tim Arcuri shows the actual picture is a bit more complicated than that. The analysts found that 46% of US respondents ages 18-24 had paid for music in the past month, significantly higher than 45-54 (26%) and 65+ (12%). The data shows that, at every stage of adult life, as people get older, they are less likely to pay for music...

By Nathan McAlone

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