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Behind The Construction Of Electric Daisy Carnival's $3 Million Main Stage

For the impresarios and entrepreneurs of the electronic dance music industry, there is one over-used word that many do not want to hear: bubble.

In the last year, observers of mass-market EDM–and the DJs, festivals and culture that come with it–have questioned whether the boom of interest and money in the space was sustainable. Earlier this year, those doubts were reinforced when SFX Entertainment an ill-guided attempt to acquire and unite various dance music events companies filed for bankruptcy.

If the electronic dance music bubble is bursting, however, someone forgot to tell Pasquale Rotella. In June, the founder and CEO of Insomniac Events hosted his 20th annual Electric Daisy Carnival, one of the largest and longest-running dance music festivals in the world. More than 135,000 people attended the event each night for three nights, with many attracted by EDC’s no-expense-barred production that has effectively made it EDM’s Mecca.

“What it takes us to build a stage today is very different than what it took us five years ago,” Rotella told FORBES during a tour of the EDC grounds. “Although we don’t live and die off spreadsheets we do need them to make sense and we are willing to make the investment to figure out how to get there.”

Nowhere is that investment more apparent than at Rotella’s main stage, Kinetic Field, a 70,000-person structure that took a month to construct at the Las Vegas Motor Speedway. The biggest of the festival’s eight stages, the 440 feet wide, 700-ton design carried a $3 million price tag that was highlighted by a 90 foot, LED encrusted tree. The stage also featured custom fountains, 33 flame torches, and 1,400 lighting fixtures...

Read the full story at Forbes.

By Ryan Mac

Tags : EDC Las Vegas Forbes