Snapchat introduces Memories: a searchable, shareable archive of your snaps
By Casey Newton
The company today introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app. It’s a living, social camera roll in which photos and videos can be organized, edited, and shared long after they are taken. The introduction of Memories represents a significant shift for the famously ephemeral Snapchat — and reflects the app’s growing status as the default camera for millions of users.
Memories, which begins rolling out today on Snapchat for Android and iOS, is a new section of the app that you access by swiping up from the camera screen. In the past, you’ve been able to save your photos, videos, and stories from Snapchat to your phone’s camera roll. ("Stories," of course, are what Snapchat calls the rolling 24-hour collection of photos and videos that you take throughout the day.) Now you can save them to Snapchat’s servers as well, and revisit them later in the Memories section of the app.
Open Memories and you’ll find your saved snaps in reverse-chronological order. Rectangular posts are individual snaps; circular posts represent stories, and offer live previews of the snaps they contain. Memories also contains tabs for viewing just snaps, just stories, or your phone’s complete camera roll. From any of these tabs, tap and hold a snap to enable a variety of new interactions: You can edit the snap, adding geofilters and timestamps even if you’re far from where and when you took it. You can share it to your current story, where it will appear with a white frame and timestamp to indicate it’s an older snap. Or you can select multiple photos to create a new story, which you can then send to friends as an attachment inside a message...