“Hardcore Festies” Are Fuelling Australia’s Music Festival Market, Study Finds
Despite cancellations of major festivals like Big Day Out and Stereosonic, the Australian festival market doesn't seem to be losing steam. Are the American and Australian festival markets similar? Read more to find out!This article originally appeared on Music Feeds
A new study has shed light on festival demographics with some potentially unexpected results regarding festival attendance revealed.
A study conducted by Eventbrite in collaboration with MusicWatch revealed that 49 per cent of Aussies surveyed are planning on attending more festivals in 2017 than they did this year, largely debunking the perception that the cancellation of festivals such as Big Day Out and Stereosonic were due to the dying interest in festivals.
The study also found that the key punters driving festival growth in the industry are those who attend multiple festivals every year – dubbed as “hardcore festies”. These festival goers drive the lion’s share of festival business in the country despite only making up 14 per cent of all festival goers.
Despite only making up 14 per cent of all festival goers, hardcore festies are spending more on tickets than everyone else as they’re more likely to upgrade to VIP. Also, the number one reason they attend festivals is for the headliners.