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Maria L La Ganga

Too busy to dress for Burning Man? There’s a $10,000 stylist for that



Summary/Commentary:

As Burning Man turns 30, The Guardian writer Maria Ganga offers a jaw-dropping example of the commercialization and commodification of the gathering which is supposed to be founded on principles like radical self-reliance, radical self-expression, decommodification, civic responsibility and participation. Once something gets as big as Burning Man has gotten... can it ever stay as pure as it once was? And if not... is that a bad thing or should it just be embraced as an opportunity for authenticity and discernment?

This article originally appeared on The Guardian

Burning Man revellers dance at sunrise. The 10-day desert festival is turning 30 this year, but a lot has changed since is started on a beach in San Francisco. Photograph: Jim Urquhart/Reuters


The client, who shall remain nameless, has more money than time. Much, much more money.

So when he has to prepare for Burning Man – the eight-day desert festival with bedrock principles including “radical self-reliance”, “radical self-expression”, “decommodification” and “participation” – he does what any self-respecting rich guy would do.

He hires a stylist, spends between $10,000 and $12,000, and has someone else express herself on his behalf.

He is too busy in his life to spend time making costumes, and of course, costumes are a big part of the whole event,” says stylist Jasmien Hamed. “I make a whole concept for him, what I think he should be dressed like, what alter ego he should have. And shop for him and organize him and off he goes."


... Read the full article by at theguardian.com





Tags : Burning Man

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