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Eric Chemi and Nicholas Wells

Hi-fi music streaming: People can't tell it when they hear it



Summary/Commentary:

CNBC conducted an experiment to see if the higher costs of hi-fi music streaming services are really worth it, concluding that most people can't tell the difference. the While music listeners are going to be naturally skeptical of the survey group that CNBC selected, the new channel claimed even its own professional audio engineers failed to tell the difference between standard streams and high fidelity streams. We're curious how our own readers would do in this test. Do you think you'd tell the difference? If so, we might need to tell CNBC that they desperately need new audio engineers.

This article originally appeared on CNBC

Music streaming services are the new frontier in an all-out tech industry war.

A big factor in choosing a service is sound quality. In particular, a new batch of high-fidelity streaming services, including Tidal and Deezer, are now competing against companies like Spotify, Google, Apple, and Amazon, which offer standard sound quality in their streaming products.

We wanted to find out: How much better are the higher-quality services?

Our research suggests that most people can't hear any difference. (For a full explanation of how CNBC carried out our test, click here. Our investigation was not a scientific test, but we did try to replicate what most consumers would do when they're choosing a service: turn on the music and listen to decide what's best.)

Let's be up front about this: The quality of the music you hear is based on countless factors. The quality of your speakers (or headphones) matters, and so do the way the music was created, the strength of your internet connection to stream, and so on.

Among the high-fidelity services, you might be most familiar with Tidal, because Jay-Z is the company's big-name owner and co-owners including Kanye West. The Tidal website describes its music like this:

"...delivered in lossless, CD quality (1,411 kbps vs. 320 kbps for standard streaming). HiFi streaming delivers an uncompressed sound file, which means that you can hear every instrument and every note — as the artist intended. This tier costs $19.99 per month."

That's exactly what we wanted to investigate...

... Read the full story by and at cnbc.com





Tags : hi fi music streaming

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