Pasquale Rotella On Electric Daisy Carnival India
PollStar chats with Insomniac's Pasquale Rotella on what it means to expand Electric Daisy Carnival to India.This article originally appeared on Pollstar
One of the world’s most popular dance events is coming to India. Nov. 12-13. Insomniac in cooperation with Only Much Louder will put some of the biggest names in EDM onstage at Delhi’s Buddh International Circuit.
The bill for the premiere of Electric Daisy Carnival India includes Alesso, Afrojack, R3hab, Steve Aoki, Tommy Trash and Yellow Claw, as well as Indian DJs Anish Sood, Dualist Inquiry and Sickflip to name just a few. Pollstar spoke to Insomniac founder Pasquale Rotella to find out more.
What made you choose India? How has the live entertainment market – and in particular the market for electronic music – been developing there? What makes it unique?
I have always been attracted to the beautiful landscape and unique culture in India. It’s an exciting market to build a festival because of the long-standing passion for dance music there, which is only growing and evolving. There is a large population of avid festivalgoers and we look forward to offering them something they’ve never seen before. Goa has long been known as the Ibiza of India so our goal is to bring energy to a new region of this spectacular country.
The location and the surrounding areas in Delhi work for us. It is a bustling, beautiful city where we feel the people that live there will connect with the festival. We also found a great venue with land that can be utilized surrounding it. The city’s vibrant culture and history along with the easily accessible location, will give us the ability to enhance the entire festival experience for fans.
In what ways will India be represented?
We have about half of the lineup booked with local acts and well-known Indian artists like Nucleya and Zaeden. Dance music has become a staple in India and we want to support that. In addition to the talent, there will be a lot of local Indian influence and flavor spread around the grounds and as part of the overall experience. While we are bringing a true EDC to India, we love Indian culture and will integrate it in ways so that travelers can get a taste as well.