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Jeff Grubb

Steve Aoki is the latest celebrity to get his own mobile game


Steve Aoki is releasing a brand new mobile game to help introduce fans to his new album.

This article originally appeared on Venture Beat

Kim Kardashian set a trend with her Hollywood mobile game from publisher Glu. In her wake, developers have churned out celebrity-endorsed games featuring Britney Spears, Kendall and Kylie Jenner, and Katy Perry. Now, renowned DJ Steve Aoki is pulling a Kardashian.

Developer Cerulean Games produced the game BeatBomb featuring Aoki. It is a musical puzzler for iOS that is available for free right now on the Apple App Store. The app asks players to team up with a cute, cartoon version of the songsmith as part of an effort to return safely to Earth by surviving a space-cake(?) storm. This will have you exploding puzzle pieces by — you guessed it — matching three like items together. Mobile gaming is a $36 billion industry, and celebrities like Aoki — who has a major following on social media — can help developers reach a player base without having to spend a lot on marketing.

BeatBomb has 50 stages right now, and Cerulean is planning to add more in the future. In addition to the levels, the game also features 10 Aoki songs. That soundtrack is mix of the DJ’s previous hits as well as something new.

“I’m an IOS gamer so it was about time that I released my own iOS game,” Aoki said in a canned statement, likely while simultaneously scratching a record album and endorsing the check from Cerulean for his likeness. “I’ve been developing and road testing this new game BeatBomb, and I’m extremely happy with the way it came out.”


Read the full story by Jeff Grubb at Venture Beat

Tags : Steve Aoki Venture Beat