Boot Camp Aims to Help Musicians Amp Up Careers
Th3rd Brain founder Jake Udell recently met with artists Josh Onstott and Noah McBeth to discuss the launch of their 12-week boot camp to help up-and-coming artists strengthen their brand. These entrepreneurs want to work with artists to craft business plans that will be ready to pitch to investors. Read more for more details about the program's plans!This article originally appeared on Wall Street Journal
LOS ANGELES—On a recent morning here, a group of entrepreneurs gathered on black leather couches for a power-point presentation to kick off a 12-week business boot camp for startups. They weren’t launching tech companies, however. They were helping up-and-coming musicians looking to make it big.
“I truly believe that there’s an immense amount for you guys to learn from each other,” said Jake Udell, a 27-year-old whose artist-management firm Th3rd Brain organized the program. Among the goals, he said, is to help the performers craft long-term business plans and “not just fool around in a bedroom for five days straight trying to make a record not knowing what to do with it, accidentally leaking it for free online.”
The San Fernando Valley boot camp was modeled after Silicon Valley’s Y Combinator, the 11-year-old so-called accelerator that has launched companies such as Dropbox and Airbnb.
Following Y Combinator’s success, hundreds of accelerators have sprung up world-wide, specializing in industries ranging from biotechnology to logistics. Typically, accelerators are organized by groups that make modest early-stage investments in companies, while advising them and promoting them to investors in exchange for discounted stakes in their business. Th3rd Brain’s application of the model for individual musicians is unique.
Th3rd Brain—whose management clients include R&B artist Gallant, and Grammy-nominated producer Zhu— selected an assortment of promising new acts for its pilot program and plans to host a “demo night” and release their music through its in-house record label, taking a cut of the earnings, which they declined to specify. Top-tier managers typically take up to a 20% portion of all of an act’s revenue streams.
Artists can participate in the Th3rd Brain program even if they are signed to another record label. The current participants are obligated, however, to stay with company’s label or management division after the sessions end...
... Read the full story by Hannah Karp at The Wall Street Journal