Snapchat in 2017: 7 predictions about what's to come
Paresh Dave dives into a handful of predictions on what Snapchat users can expect from the popular platform over the next 12 months.This article originally appeared on LA Times
Adding new image-editing features was a big focus for Snapchat last year. Will something else become more important in 2017? (Snapchat)
As Snap Inc. moves toward an expected initial public offering this year, it’s natural to expect increased predictability and transparency from a company that has thrived so far without much of either.
In question in 2017 is whether Chief Executive Evan Spiegel will make Snap act more like Facebook or if he will continue forging a new route.
Our guess: He’ll walk the line between the two.
Last year, we correctly predicted Snapchat would add new ways to edit and watch photos and videos, chat as a group and appease the desire of advertisers.
Here’s what’s in store for 2017.
Platform: A decade ago, Facebook began allowing other companies to develop applications that interacted with the social network...