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Facebook just made a key move in its quest to crush Snapchat



Summary/Commentary:

Facebook makes power moves to try to eliminate its competition with Snapchat and Instagram by previewing new Stories feature for Facebook Mobile.

This article originally appeared on Business Insider

After successfully copying Snapchat with Instagram Stories, Facebook is at it again in its big blue app.

The same interface, which Facebook is aptly calling Facebook Stories, is currently being tested in the Facebook mobile app, a company spokesperson told Business Insider on Wednesday.

While the test is beginning only in Ireland, the spokesperson said Facebook plans to bring the "new format" to more countries in the coming months.

Facebook Stories works identically to Instagram Stories, and by extension Snapchat Stories. You add photos and videos to your personal "story" for your friends to tap through, and everything you choose to share disappears after 24 hours.

Whatever you add to your Facebook Story won't be shown in the News Feed or on your profile's timeline, and like Instagram and Snapchat, you can reply directly to someone's story with a direct message. You can also add selfie filters and Facebook's version of Snapchat geofilters to photos and videos.

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Read the full story by Alex Heath at Business Insider





Tags : Facebook Snapchat

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