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Jamie Lamberski

Streaming Tops 2016 Consumption While Tidal Breaks New Ground

The latest Nielsen report confirms that 2016 was the year of streaming. For the first time in history, streaming surpassed digital sales of songs and albums.

The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts," said David Bakula, senior vice president of industry insights at Nielsen Music, in the Reuters report.

Over 431 billion songs were streamed by Americans in 2016, with 1.2 billion songs streamed per day. This was compared to only 794 million song downloads for the entire year.

The artists that saw the most streams in 2016 included Drake, The Weeknd, Kanye West, Rihanna and Desiigner. Drake alone raked in 5.4 billion total streams last year.

As these numbers came off the press, Tidal became the first streaming platform to offer "master quality" audio recordings. While other platforms have hinted at eventually offering high-resolution streaming, Tidal's announcement marked the first of its kind.

Described as "an audio experience exactly as the artist intended," Tidal Masters is now available on desktop at no additional cost to its highest paying customers, aka those who already hold a Tidal HiFi subscription.

Thanks to a partnership with Master Quality Authenticated, Tidal Masters songs are streamed at 96 kHz/24 bit compared to the highest resolution available on other platforms coming in at around 320 kbps.

Check out the full Tidal Masters catalog here.

Tags Tidal
Jamie Lamberski Senior Editor

I'm a storyteller at heart, and music makes my world go round.

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