How One Award-Winning Producer Is Transforming The Music Industry
Writer Chris Cancialosi talks with Alex Da Kid, the award-winning producer behind such hits from Imagine Dragons, Rihanna, Dr. Dre, Eminem and more. Alex shares his journey from making beats in his bedroom to becoming an innovative industry leader, revealing how he thinks about marketing and media and the most important lessons he's learned.This article originally appeared on FORBES
photo courtesy of Alex da Kid
In an industry struggling to transform in order to thrive in a rapidly changing and increasingly digital market, a young beatmaker turned renowned music producer found an opportunity to change how music artists interact with brands by becoming a disruptive entrepreneur.
When Alex “da Kid” Grant began creating beats in his bedroom, he didn’t have his sights set on the entrepreneur’s life. But a passion to elevate music and a penchant for questioning the status quo led him to wild success.
After years of producing some of the most popular hits for artists like Eminem, Rihanna, Dr. Dre, and Imagine Dragons under his record label KIDinaKORNER, Alex was perplexed with the fragmentation he saw between artists and brands eager to leverage their star power to get attention for their products. “I just kept seeing artists agreeing to work with brands out of necessity rather than the relationship aligning with their true artistic roots,” Alex shared...