How to Get Your Music Heard by Spotify Curators
If you want to get signed to a record label, or featured in a massive Spotify playlist, you’ve got to stand out from the crowd and do something different. After all, they receive several hundred submissions each day. Therefore, digital marketing strategies in the 21st century can be absolutely brilliant when deployed correctly.
Launch a Facebook Campaign
Let’s say you have an ambition to be in New Music Friday USA on Spotify. Firstly, I suggest running a Facebook campaign targeted at “Employees of Spotify” in the New York City area. You could also add an “interest of Electronic Dance Music”. This will help to ensure that it reaches the right people to listen to your music.
Content is King
Next, make sure your content is absolutely brilliant. Remember, you’re competing with everybody else in their Facebook news feed - and so it has to be amazing. You could potentially create a 1:30 length video talking about your background in music. And have your song that you want added to the playlist playing in the background. Basically, create a story that people can buy into & connect with on an emotional level.
Creating subtitles as part of the video are absolutely crucial - as 80% of Facebook videos are watched without sound. Then, create a call to action with the video. So it may be to sign up to your email list, message your Facebook page, or whatever you decide. Remember that you want them to follow up watching the video with an engagement.
Add a Personal Touch
Finally, send them something personal via post (as emails get clogged up). Maybe a postcard from your hometown or just something nice. Find out what they are into, and reverse engineer them into buying into your music brand. On that postcard or gift, write down a personalized message which isn’t too long. And then physically write down your “song name + artist” at the bottom. Hopefully, they will check it out & add it into their playlist.
With the music industry becoming so saturated, innovation is key to being successful.
Cover photo courtesy of Bloomberg