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EDM.com Spotlight

How To Travel The World For Free With Your Music

So I know what you're thinking... this is just another one of the crazy articles that is clickbait to get more views on the website and doesn't provide any actual useful information. NOPE. That's not what I'm about.

In this article, I'm going to explain what influencer marketing is, and answer questions on how you can use your music career to take advantage of it and travel the world.

So what is influencer marketing?

As the name suggests, brands use people with a lot of social media influence to advertise their product. eg. If you are a travel blogger, you may be working with a lot of hotels and getting free accommodation in exchange for advertising the hotel on the blog. You get the idea...

How does it apply to the music industry?

Let's say that you want to travel Europe (as an example), and you have gigs in Amsterdam, Berlin, London, and Paris. Firstly, you need a method of transport. So I would recommend hitting up (messaging) transport companies. This may include airlines, car hire, coach companies etc. Offer them FREE advertising on your social media pages in exchange for you using their services for free (like a trade). The best way to advertise their product would most likely be in the form of a vlog - as then you are able to document the journey and your actual feelings of the experience.

Next, you need food (especially when in the cities). So go onto Instagram and search popular hashtags related to food in that particular city to find cafes & restaurants. I prefer Instagram networking as these are already businesses that advertise via social media. Offer them an Instagram post (or a few) in exchange for a free meal. 

This is the fun part: experiences. Let's say that you wanna go on a helicopter tour of the city. Do the Instagram search method (as previously suggested) to find companies that offer this service. Hit up every single one, and some will probably get back to you IF your social media pages are good. 

How can I get started?

My first suggestion would be to create an Instagram and/or Facebook fan page (if you haven't already). Build up a following so you preferably have a few thousand followers. Why? Because then that gives you leverage to ask for free stuff. A company won't give you free stuff if there's not much of an audience to advertise to. 

Once you have an audience, create a list of places that you want to visit/experiences you want to do. Write down 100-200 brands within that niche, and hit them up via email or direct message.

It's worth noting that followers are not the most important thing in the world when it comes to influencer marketing. Engagement is key. So ensure that your followers are actually engaging, and liking your content. 

Those are just some examples as to how you can use social media to travel the world for free. Obviously, you can adapt the methods to your ambitions. 

So, are you ready to give it a shot?