Soundcloud Go Tries to Entice New Users With Lower $4.99 Price Point
Soundcloud has undergone some major growing pains as it attempts to funnel its millions of users to use its monthly subscription service Soundcloud Go.
In an attempt to entice new monthly subscribers, Soundcloud Go has recently unveiled a new mid-point price plan that offers users the chance to enjoy some of its best features for half the price. For $4.99 a month, Soundcloud Go subscribers will be able to enjoy features like no adds, and access to 120 million songs, mixes, and playlists available for offline listening.
The major change is the rebranding of its premium service Soundcloud Go+, which offers access to its full catalog of 150 million songs (and growing), exclusive premium Soundcloud Go+ releases, and access to full-length tracks from your favorite artist.
According to Soundcloud's Chief Revenue Officer, Alison Moore says that the company has heard customer feedback and has delivered fan a competitive new streaming option:
"SoundCloud's unique mix of content, much of which can't be found anywhere else, is an incredibly attractive offering for music lovers who are at the forefront of what's happening now and driving what's next in music...SoundCloud Go answers the call from our users who want the ability to take the huge catalog of content found in SoundCloud's free, ad-supported offering with them anytime, anywhere, without interruptions, at a very affordable price. And at the same time, we're now giving users who haven't made the jump into a music subscription plan, a robust, fully on-demand option at an accessible price."