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Rhian Jones

Amazon is Getting Involved in the Music Festival Business



Summary/Commentary:

The online marketplace giant has already jumped into music streaming services, now Amazon plans to tap into the music festival industry.

This article originally appeared on Music Business Worldwide

Amazon plans to have an on-the-ground presence at music festivals in future, according to a job advertisement spotted by MBW.

The firm is looking for a Senior Program Manager, Music to “dramatically improve” the experience of the 32 million people that attend music festivals in the US each year.

It says it will do so by a “signature focus on innovating on behalf of our customer.”

Those innovations, it suggests, will involve a “physical festival presence” which could include “on-site food and product delivery, custom tour merchandise for purchase, artist meet and greets, and convenience amenities such as free Wi-Fi, water, charging stations, and restrooms”.

“Amazon wants to dramatically improve [the] festival experience through our signature focus on innovating on half of our customer... The Senior Program Manager, Music will take an idea – to have a physical festival presence with on-site food and product delivery – and bring it to life."

The ad continues: “The Senior Program Manager, Music will take an idea and bring it to life.

“If you are passionate about the role of music in our everyday lives, surprising and delighting customers, creating unique and memorable events, and making something out of nothing, this is the role for you.”

...

Read the full story by Rhian Jones at Music Business Worldwide





Tags : Amazon

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