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Hugh McIntyre

Voltra Will Let You Stream A Song You Love Until You Own It


What if you didn't have to sign up for streaming services, but could just rinse tracks until you owned them?

This article originally appeared on Forbes

Streaming has taken over the music industry and has changed not only the way people listen to music, but their thoughts on owning it. While a handful of superstars are still able to sell millions of copies of their biggest songs and their new records to the masses, many young people have decided that ownership might not be something they care about when it comes to music, at least not in the same way that their parents and grandparents did, when buying was the only way to be able to listen to the singles and albums that topped the charts whenever one wanted.

The mere idea of purchasing a piece of music has become somewhat dated, though there is still a sizable population of people who want to own the music they love in one form or another. If those music lovers are willing to think outside the box and try something new, one startup has put an interesting spin on how one can own a song or a record.

Voltra is a just-launched company that blends streaming with an iTunes-like store, but there’s something special here that make this startup more than just a perfect hybrid of Spotify and Apple’s signature digital storefront.

Those looking to discover music on Voltra can listen to any new track they like for free, but only the first time. If they want to hear it again, they have to pay, though they aren't forced to buy the track outright. Instead, the might-be future fan gives up just a fraction of what it would normally cost to own a song, and they do so every subsequent time they hit play. Upon the tenth listen, they have paid enough for the piece of music, and at that point they own it outright.

The company describes itself as a “digital music player and shop for people who want to own their music,” and while that’s a pretty simple tagline, it’s effective, and it immediately sets Voltra apart from the myriad of streaming services all fighting to survive in the low-paying landscape.

This story originally appeared on Forbes

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