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EDM.com Spotlight

“Luxury” Festival Fyre, Organized By Ja Rule Goes Up in Smoke

Fyre Festival, a “luxury” festival being held this weekend on a private island in the Bahamas this April 28-30, has already ran into more than its fair share of troubles for its inaugural run.

The festival organized by rapper Ja Rule, has received massive branding promotion through influencers like Kendall Jenner, and was slated with headline performances by Blink-182 and featured appearances by Rae Sremmurd, G.O.O.D, Skepta, Tyga and many more.

The festival was announced last year, December 13,2016 on Instagram by Fyre Festival when they posted this video. The video features big supermodels Kendall Jenner, Bella Hadid and Emily Ratajkowski riding a speedboat to the private island, which automatically brands the whole festival as super luxurious once in a lifetime event.

Like all great stories, this one begins with a voyage

A post shared by FYRE FESTIVAL (@fyrefestival) on

And you could say that it's definitely only going to be happening "once" after the Fyre misses the mark by failing to deliver on its big ticket promises.

“The actual experience, exceeds our expectations” is what the video posted by Fyre Festival on their Instagram starts with, but seeing how the ticket holders are reacting, the festival seems far from being a “luxury festival”.

Prices for the tickets range from $4,000 going all the way up $12,000. If that price doesn’t makes your jaw drop, there’s also an option to book a private yacht for your squad and the prices goes as high as $144,995. The cause for all the chaos, problems and disaster that this festival has turned out to be is not just the price for the tickets but the organizers failing to meet several deadlines, like payments to the artists etc.The customer service was also lacking behind in answering the questions that the attendees had and even the flights got delayed. Steven Stubbe, one of the many people attending Fyre Festival took to Twitter to seek help from U.S Embassy Nassau and to let the world know about what happened to him at the festival.

The festival that was branded as a cultural paradise was far from being a paradise. The tents weren't complete, the food was not up to par, and the living conditions did not live up to the expectations for how the festival was advertised. One example of how the customers were deceived can be read in the statement below promising that attendees will be staying in modern geodesic domes which turned out to be little more than relief camps.

This festival is a perfect example of how companies uses big social media influencers to deceive consumers. In addition to Steven Stubbe, many others took to twitter to share all the chaos that was going down.

All this chaos has also led to Blink-182, pulling out from the festival by stating that they are not sure if they'll be able to give their best performance to the fans. Also, earlier today Fyre posted a statement on their Instagram that they are trying their best to accommodate the guests that are already on the island and confirmed that all the inbound flights have been cancelled and they are making arrangements for refunds. Read the whole statement below :

Things got off to an unexpected start at day one of Fyre Festival. FOR THOSE CURRENTLY ON GREAT EXUMA We are working to comfortably accommodate guests and deliver a great experience. If you have needs, please head to the "BLUE HOUSE" on the main festival site. Security, first aid, and Fyre Festival staff are here to assist immediately, 24/7. FOR THOSE WITH PENDING TRAVEL TO THE EXUMAS TOMORROW Due to circumstances beyond our control, and in line with a culture of safety, all inbound charter flights to the Exumas have been canceled. Your ticket and any funds uploaded to your RFID band will be refunded. Thank you for bearing with us as we work through the growing pains that every first year event experiences. Revised itinerary information will be shared soon for the remainder of this weekend and weekend two.

A post shared by FYRE FESTIVAL (@fyrefestival) on

We hope everyone returns healthy and safely.

H/T: The Fader