Boiler Room and Google Introduce VR To The Club Scene
The electronic music industry is fueled by the ambition of innovators and curators who work tirelessly to create ever increasingly immersive experience for music fans. One of the key elements of staying on the cutting edge of fan immersion is recognizing how new technology can be integrated to further increase the experience for all.
Just look at how major music festivals like Ultra, Coachella, Tomorrowland, etc. have integrated live stream programming into their festival experience. Since live stream capabilities emerged on platforms like Youtube and Twitch around 2011, the way that fans are able to access and visualize the music that they’re hearing has entirely changed. Instead of sitting at home scouring the internet for fan recorded clips of your favorite DJs festival sets, we can now access the whole audio and visual experience from a computer, and granted this still pales in comparison to the genuine festival experience but artists now have the means to engage a global audience from a single location and that in itself is pretty incredible.
But while live stream is a major milestone in terms of uniting online viewers to real-life moments in music, the question lies what’s next?
The answer to this question may have been answered in light of a recent project collaboration between online music broadcasting platform Boiler Room and Google through the use of Virtual Reality technology.
VR dancefloors: Techno in Berlin is an "immersive music Virtual Reality experiment” designed for the Pixel, Google’s first mobile phone. The 15-minute VR experience is the first of it’s kind, delivered in a “choose your own adventure” format, offering different areas to explore within experience. While previously we’ve seen the release of music videos that incorporate virtual reality, this is something different entirely and could be the future of how we experience music at home.
While we’re far from tapping the true potential of VR and what we have now is fairly primitive in comparison to the advances we’ll see in the coming years, we may be seeing the future of how we engage in live music changing before our very eyes. Imagine that instead of being bound to a computer screen to watch a festival stream, you’re fully immersed in the experience able to move around taking in the sights and sounds of a show as if you were there in person. It could completely change the way that we think about a virtual music experience. While the technology has a ways to go before that level of immersion can be fully realized, innovators in the industry like Boiler Room continue to push toward the improvement of immersive in music.