Coca-Cola Becomes Festival Goers Dream Beverage
Coke is changing the festival game! And not in the way you would expect!
In an attempt to garner more attention from millennials, Coca-Cola started a campaign in Romania that focused on every young person’s favorite summer destination: a music festival. The new Coke bottles added a little extra flavor to their label, installing a removable wristband. Each of the 8 unique wristband had the potential to be a winner, and would land consumers tickets to a summer festival in Romania.
The “Festival Bottle.” as they call it, was a grand slam. Not only did it become a hit on social media, Coca-Cola also saw an 11% increase in sales and reached 75% of Romanian teens. Check out all of their statistics in the recap video below:
With imaginative campaigns like this, we can only hope to see more massive companies reach out and support music on such an interactive level.
Alaskan currently dwelling in the Pacific Northwest. Find me on the rail and we can talk about wubs in between headbanging. Basshead.