These 2 Whiskies Are The Only Ones Inspired By Electronic Dance Music
Now you can curate your playlist to your style of fine whiskey.This article originally appeared on Forbes
The whisky industry is spending big money to reach a new generation of potential drinkers, whether it’s Diageo with International Scotch Day, a push into creating new and hip whisky cocktails, or flashy ads featuring the world’s most famous celebrities. And now, you can find some entrepreneurs who are aiming to make Scotch whisky the drink of choice for anyone who likes a good rave party.
There are two very different whiskies created by heavy hitters in the club scene, the only ones to my knowledge so far. One is a higher end limited release, the other a much more mass-market effort that can be found in an increasing number of clubs across Europe.
The upmarket whisky comes from Slam, a house and techno DJ duo from Glasgow. They made their name in the 90s with hits like Positive Education and they also founded Soma Records, one of electronic music’s most important record labels. Their artists play in clubs and festivals all over the world. For their 25th anniversary last year they’ve bottled a special whisky to celebrate, the Slam Dram, working with independent bottlers the Creative Whisky Company and Glasgow retailer the Good Spirits Co.
Naturally, it’s a 25 year old whisky, watered down to 46% alcohol strength (full cask strength whiskies tend to be above 50%). You can only buy it at the Good Spirits Co. for £79.50 ($103.15), though fortunately they ship across the U.K., E.U., and even the good ol’ USA (though delivery may cost you as much as the bottle in this case!). However, don’t be fooled by their website. Though it says it’s from a single cask, the bottle is clearly marked as a blended whisky, which means it’s a mix of many different distilleries!
Where there is only one point of purchase for the Slam Dram, this next whisky is available in dance clubs across Europe. The 808 whisky is a collaboration between TommyD, a major producer and songwriter who has worked with some top level pop names including Kanye West and Beyonce, and Whyte and Mackay rare whisky director Jonathan Driver. Other major music industry figures including BBC Radio 1 DJ Pete Tong have invested in the business or are on the advisory board.
Based on the marketing campaign, the whisky is meant to be drunk in the same way you’d chug a vodka shot, though the website also showcases cocktails that it could go in. As you’d expect from a whisky that you can knock down, it’s pretty budget-friendly, at £32 ($41.50) a bottle.
However, what excites my whisky geek brain is that this is first mass-release whisky that consists entirely of spirit produced at the North British distillery, based in Edinburgh. As it is a blend of different grains involved in its production, you can’t call it a ‘single grain’ or ‘single malt’ whisky, but it does all come from a distillery that is quite secretive (they don’t allow public tours) and it is hard to find a bottle of whisky that comes from here, especially at this price. So this whisky might just be worth partying for.
This story was originally published on Forbes