EDM.com Spotlight

EDM.com Spotlight

Sorry Folks, the EDM Gravy Train is Over

Good evening followers, it's The Prophet here, back from his hiatus and back to hold the Electronic Music Industry to rights, and The Prophet must again reiterate, your opinion is wrong, irrelevant, and sounds like white noise whistling in his ears.

Anyway, while The Prophet has been away it was revealed that the Electronic Music Industry is now worth $7.1 billion dollars, fabulous news apparently, except when you look at the small print, it's actually the smallest growth in comparison to the previous three year, which means...The EDM bubble has burst. The American love affair with EDM is over.

News of Calvin Harris' new album has barely made a ripple on the musical radar, which is even worse considering it has guest appearances from just about everyone (no Taylor Swift funnily enough). Calvin Harris will survive though, because he existed before the EDM gravy train arrived, Tiesto as well, one of the hardest working DJ's in the business, will have no worries.

Believe it or not The Prophet has a huge soft spot for The Chainsmokers, (All three previously mentioned DJ's reached the 2017 Forbes rich list, and thanks to their brand of pop dance (not too far removed from Europop), well publicised generosity and self deprecation on social media, will have nothing to fear. They've stepped away from EDM and are firmly in a genre of their own. But for the rest of the EDM cohorts going forward, it could get rough. Crowds shrink, tickets go unsold and festivals bizarrely allow DJ Khaled to perform.

The industry has cannibalised itself, which sadly, inevitably happens, corporate business looks at the kids flocking to the events and the popularity of underground tracks and think to themselves “there's some victims, prices go up, unworthy DJ's get offered vast amounts of money and suddenly it's a billion dollar empire.

Once an empire reaches it's peak, seemingly at it's strongest, in reality is at its weakest. If true for The Roman Empire then surely true for the unstoppable EDM explosion.

DJ's are fleeing the genre, many are now avoiding being tagged with the term EDM, for years creativity was quashed, every single song released in the charts for the last four years needed 'The Drop'. Quality suffered and DJ's stopped attempting anything new. Repetition and saturation in the industry kills creativity. EDM is dead long live Dance.

Do not despair though, this is the rebirth of dance music, if you've read any of The Prophet's previous articles you'll know he believes the death of EDM in America is a good thing. It's probably the best thing to happen to the industry since the US rejected dance music, allowed morons to wear Disco Sucks T Shirts and helped them destroy Disco records in a baseball field. This happened look it up (Disco Demolition Night.)

Not, you understand, because The Prophet is a bigot or believes in oppression but instead because these disgraceful acts allowed liberal Europe to take the burgeoning style of music under its wing and encouraged it to flourish.

EDM needs to die, it needs to evolve, the style of music has grown stale, not every song needs a drop, whatever happened to the beautiful percussion of a progressive beat, an eight minute track where you drift away in a dreamy melancholy trance, the thumping bass of a techno beat, or the euphoric rise contained within a nine minute trance club track. EDM devoured these all and tried to contain them within the same track, which of course is outrageous, and completely ridiculous.

DJ's with God given talent, twenty years hard graft and about six months in the studio, DJ's such as Carl Cox, Big Papa Sven, or Armin himself would struggle to bring those genres together seamlessly in a track but suddenly the EDM industry decided to smash them all together and call it invigorating. It wasn't, it's not, and it never will be.

The EDM gravy train is over, PLUR is over, The Drop is over, we've stopped at the station, dance is heading into the great unknown, the question on everyone's lips. Are you, the American dance music fan, remaining on the train?

Until next week...The Prophet has spoken.

And The Prophet must again reiterate, your opinion is wrong, irrelevant, and sounds like white noise whistling in his ears.

Anyway, while The Prophet has been away it was revealed that the Electronic Music Industry is now worth $7.1 billion dollars, fabulous news apparently, except when you look at the small print, it's actually the smallest growth in comparison to the previous three year, which means...The EDM bubble has burst. The American love affair with EDM is over.

News of Calvin Harris' new album has barely made a ripple on the musical radar, which is even worse considering it has guest appearances from just about everyone (no Taylor Swift funnily enough). Calvin Harris will survive though, because he existed before the EDM gravy train arrived, Tiesto as well, one of the hardest working DJ's in the business, will have no worries