EDM.com Spotlight

EDM.com Spotlight

Media Influencers Would Voluntarily Leave Snapchat, New Survey Finds


In a recent survey conducted by Adweek, 70% of media influencers that were interviewed stated that they would voluntarily leave Snapchat if they had to pause one form of social media. Subsequently, 46% said they’d cut the service altogether. This comes as no surprise, with downloads of the app decreasing by 22% in April and May.


The survey interviewed roughly 600 media influencers, and only 30% of them use Snapchat. Following that tidbit, the survey also found that 80% of media influencers use Instagram stories.


Media influencers also stated that blogs were the highest source of their income, followed by Instagram at 50%, Facebook at 43%, and Snapchat with a measly 2%. Adding to that, 28% of media influencers stated that Instagram is the most important platform for their brand, followed by Pinterest at 26%, blogging at 24%, and Facebook at 14%. Snapchat, however, had zero mentions.


While the company may not be at its wits end, it sure is taking a tumble in the second half of 2017. With any luck, they’ll land right back on their feet here soon.


What’s your favorite platform to keep up with your top artists? Drop a comment below!


H/T: Digital Music News