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PRIVACY POLICY


Scope


This privacy policy applies only to the Site. This policy does not apply to information collected through any other website or to the practices of companies that the EDM.com does not control. Please note that the Site may contain links to other websites. For example, if you click on an advertisement on the Site and link to another website, then this privacy policy will not apply to any information collected on that website. We are not responsible for the privacy practices of other websites, and we recommend that you read the privacy policies of each website that you visit.

What information the Site collects


Information you provide directly to us:

You are not required to provide information directly to us in order to view the Site. However, when you use certain Site functions, such as when you register for certain services, access certain content or features, or directly contact the Site, we may ask you to provide information, including:

  • contact information, such as name, email address, phone number, and mobile number;
  • username and password;
  • information posted in community discussions and other interactive online features;
  • search queries conducted on the Site; and
  • correspondence you send to us.

Information automatically collected when you visit and interact with the Site:

When you visit and interact with the Site, certain information may be collected automatically, including:

  • your computer's Internet Protocol (IP) address;
  • your browser type and operating system;
  • the web pages you were visiting immediately before and after you came to the Site;
  • activities within community discussions;
  • web pages and advertisements that you view, and links that you click on, within the Site;
  • your bandwidth speed and information about the software programs that are installed on your computer;
  • aggregated data about email click-through rates and user video viewing;
  • standard server log information; and
  • information collected through HTML cookies, Flash cookies, web beacons, and similar technologies.

Information we collect from other sources: We may access information about you from third-party sources and platforms (such as social networking sites, databases, online marketing firms, and ad targeting firms), including:

  • if you access third-party social networking services (such as Facebook Connect or Twitter) through the Site, your username and connection lists for those services
  • demographic data, such as age range, gender, and interests;
  • advertisement interaction and viewing data, such as ad click-through rates and information about how many times you viewed a particular ad; and
  • unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices in accordance with applicable law.

Please note that the Site may combine the information that we collect with information we obtain from third-party sources.

How we use the information that we collect


Email Communications:
We may use the information that we collect to send you e-mail communications, such as editorial updates, information about your account or changes to the Site, and promotional messages about our own or our marketing partners' products and services. If you signed up for one of our email newsletters, we also will send you the newsletter that you requested.

Mobile Communications:
With your consent, we may use your mobile number to send you promotions, notifications, or other services.

Advertising:
In order to provide our readers with free access to our content, we display advertisements on the Site, many of which are targeted based on information about you. For example, using information collected through cookies, web beacons, and other sources, we may use demographic data or information about your online activities or interests to display targeted advertising that may be relevant to your preferences. Through this process, advertisers reach Site visitors who are most interested in their products, and you see advertising for products or services in which you may be interested. Third-party advertisers and advertising platforms also may serve targeted ads on the Site. Please remember that the information practices of third-party advertisers or platforms collecting data on our site are not covered by this privacy policy.

User Accounts:
To provide you with an open, but also civil, discussion forum, we track user involvement in our community discussions. For example, we keep track of the ratio of how many flagged comments are eventually deleted in order to award badges to our most effective comment moderators.

Request Fulfillment:
We may use the information that we collect to fulfill your requests for products, services, and information. For example, we may use your contact information to respond to your customer service requests or to enable you to participate in features on the Site such as surveys, polls, sweepstakes, and message boards.

Statistical Analysis:
In order to learn more about how our Site is used, we aggregate and analyze the data that we collect. We may use this information, for example, to monitor and analyze use of the Site, to increase our Site's functionality, and to better tailor our content and design to suit our visitors' needs.

Statistical Analysis:
In order to learn more about how our Site is used, we aggregate and analyze the data that we collect. We may use this information, for example, to monitor and analyze use of the Site, to increase our Site's functionality, and to better tailor our content and design to suit our visitors' needs.