As the new decade quickly approaches, so too does the release of the highly anticipated Coachella Valley Music and Arts Festival lineup. Every year fans of the iconic festival make their bets as to who will be featured on the poster. While speaking at the Billboard Live Music Summit & Awards in Beverly Hills on Tuesday, Coachella Founder and Goldenvoice CEO Paul Tollett made the announcement that the 2020 lineup is all but yet booked.
“While currently, right now (my staff) are working on production plans, I’m finalizing the poster," he said. "We’re pretty much done with the lineup this year, 95%.”
The lineup is no easy feat for Tollett. It's widely known that he is the mastermind behind the coveted roster, single handedly booking majority of the artists. Just because you are the most in-demand artist of the year does not mean you will be headlining one of the biggest festivals of the year. The spots are reflective of Tollett's taste, but that does not mean he disregards the trends. His ability to gauge true star power while balancing the barrage of agent/manager requests (roughly 4,000 submissions) is what has made Coachella as successful as it is today.
He went on to say:
“(Right now), I’m more working on scheduling to make sure everyone gets the right thing. I don’t like to lock in an artist at a set time, because between November and April, there could be a superstar we’ve booked that I don’t even know is going to be a superstar. If I put them in too small of a venue, it’s going to be tough. It’s hard to confirm someone and tell them ‘I don’t know where we are going to put you.’ There is some faith they have to have, and we have a good relationship with the artist community.”
Responsibility of that caliber always goes hand in hand with criticism. Throughout the years Coachella has made headlines for people complaining of who was and was not included in the lineup. He admitted to checking out the Coachella subreddit to see the fan-created prediction posters.
“There’s so many rumors out there. The (mock) posters, I like looking at them, but they are unrealistic because they don’t have a salary cap," he said. "When I see them, I think ‘I can never live up to some of these wishlists.'”
That never stops the festival from selling out. The curation of a lineup will always leave some wanting more, but the festival has always pushed to go above and beyond at exceeding attendees' expectations.
As of this writing, only one headliner has all but been confirmed. Just last week Rage Against The Machine announced their first reunion show in seven years with a single Instagram post. Fans were quick to notice the last two stops listed landed in Indio, California on April 10th and 17th, the weekends of Coachella. Tollett didn't outright say they would be on the lineup for 2020 but during his interview he cited their 2007 performance as a milestone of the event series that would be hard to top.
Other predictions going around the rumor mill include Justin Timberlake, Lana Del Rey, Frank Ocean, Coldplay, Travis Scott, and The Chemical Brothers to name a few.
Coachella Valley Music and Arts Festival will return April 10th-12th and April 17th-19th, 2020 in Indio, California. Advance sale passes are no longer on sale but can be purchased for resale here. The next round of passes will go on sale in January.
H/T: Your EDM