Though the COVID-19 pandemic has had a devastating effect on the live music scene due to the cancellation of major tours and global festivals, innovation and adaptation are rapidly taking place in an effort to save the industry. 

The UK's new pop-up venue, Virgin Money Unity Arena, is leading the charge toward building back to normal, recently hosting the nation's first socially distanced concerts featuring English indie rock artist Sam Fender.

The venue has implemented policies every step of the way to ensure crowds remain segmented throughout the experience. Cars were parked two meters apart and each party was guided separately to their seating area. The grounds were populated with 500 raised metal platforms, which hosted groups of up to five individuals. Mask wearing was enforced for those leaving their section of the venue, although attendees in general were discouraged from mingling with other groups at the venue.

"I think it’s fantastic that our region is going to lead the way on this, and you know we’ll be the trailblazers for something that will hopefully continue on through the rest of the pandemic," Fender said in a statement to the BBC. Fender sold out two back-to-back shows at the Virgin Money Unity Arena, which is scheduled to also host performances by Van Morrison, Two Door Cinema Club, and many more in the coming months.

Recommended Articles

EDC Las Vegas 2019 aerial shot

Here Are the EDC Las Vegas 2021 Set Times

Check in here to find out when your favorite artists will perform at the biggest rave in North America.

police

Man Sentenced After Admitting to 13 Counts of Voyeurism at U.K. Music Festival

Christopher Bicourt, 44, reportedly privately filmed numerous attendees at Warm Up Festival for his own gratification.

pjimage

Haywyre Drops Remix of Ending Theme From Anime Series "86": Listen

The Grammy nominee's remix of SawanoHiroyuki[nZk]:mizuki's original was released on Sony Music's Sakura Chill Beats.

Related

Virgin Money Unity Arena

First "Dedicated Socially Distanced Music Venue" in the UK to Open in Newcastle

The Virgin Money Unity Arena seeks to provide a safe live music experience to 2,500 fans during the COVID-19 pandemic.

1617025974996-gettyimages-1231970894

Barcelona Concert Experiment With 5,000 People Tests Effectiveness of Social Distancing

The researchers are looking into whether producing a negative COVID-19 test and enforcing face mask usage are enough to replace social distancing measures at large-scale events.

general

UK Nightclub Study Hosts First Lawful Gathering in Over a Year With No Social Distancing, 3,000-Capacity

Attendees were in disbelief that they were able to attend live performances from Jayda G and Lewis Boardman over the weekend.

socialdistanceparty-1

[WATCH] German Venue Holds First Social Distancing Club Event

A German open-air club pulled off a socially-distanced event complete with live entertainment.

chainsmokers

The Chainsmokers Headlined a Hamptons Drive-In Show That Devolved Into Concert Devoid of Social Distancing

Footage of the event appears to show large groups of people congregated outside of their designated spot in the venue.

General

UK Festival Will Feature Beer Delivery and "Socially-Distanced Raving" This Weekend

The Gisburne Park Pop-Up reimagines music festivals for the COVID-19 era.