Monster Energy Up & Up Festival has announced the launch of its highly anticipated first college music festival of 2021. Over 50 colleges and universities will compete in the Spring Madness Festival Competition, and eight will win momentous performances from some of the biggest names in EDM.

Subtronics, Oliver Heldens, Kaskade, and Tchami have been tapped to deliver one-of-a-kind performances at each winning school, alongside hand-picked student talent in their very own Spring Madness festival. Tickets to each private and compliant festival will be free, but only available to the winning universities.

Winners will be determined by which colleges garner the most RSVPs for the Spring Madness Festival. Yappa will be the official voting partner for the contest, which will be held on the official Monster Energy Up & Up website. In addition to the musical performances, the event will offer exclusive contests, giveaways, and online meet-and-greets.

image001

In keeping with the festival's tradition of student mentorship, the Up & Up team will provide student interns with all the tools necessary to host each festival, including top-of-the-line production equipment and coaching sessions on marketing, management, and event staging, among other fields.

"We’re excited to continue our tradition of bringing unique and meaningful experiences to college students," said Steven Ferraro, Up & Up Festival's Co-Founder. "Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow—even through these times—largely in part to our passionate community of student ambassadors."

The fest will also mark the return of the brand's $10K Talent Showdown, wherein students can compete for a grand prize of $10,000 by sending video submissions or by using the hashtag #10KTalentShowdown on TikTok. You can find out more about the variety talent competition here.

For more information, visit the official Up & Up Festival website.

Related

68886324_2558877727496408_7616086362910883840_n

Subtronics Announces Nationwide Drive-In and Pod Tour [Exclusive]

The Monster Energy Outbreak Tour will see the producer perform in nine states over the next three months.

990C8616-6225-4C28-B29B-58A305EC3DEB

Kaskade and ILLENIUM to Headline Utah's Das Energi Festival 2021

Das Energi will return to its home at the Great Saltair on the shores of The Great Salt Lake in autumn 2021.

pjimage

First-Ever Nationwide College Virtual Festival to Feature NGHTMRE, San Holo, Ekali, Ghastly, More

Monster Energy's Up & Up Festival is pushing its chips into the virtual concert pot.

North Coast Music Festival

Kaskade, Zeds Dead, REZZ, More Announced on North Coast Music Festival 2021 Lineup

The festival will also feature performances by GRiZ, Louis The Child, Chris Lake, Lane 8, and many more.

Excision

Subtronics, 12th Planet, More Announced on Stacked Lineup for Excision's First-Ever Reunion Event

Excision also announced that the Lost Lands 2021 lineup will be revealed at Reunion, the two-day bass music extravaganza in Ohio.

Abracadabra

Kaskade, Major Lazer, More to Headline ABRACADABRA NYE Virtual Festival and #SaveOurStages Fundraiser

The virtual festival will benefit NIVA's #SaveOurStages and stream live exclusively on Twitch.

Los Angeles DJ/producer Slushii (real name Julian Scanlan) standing in front of a crowd.

GIVEAWAY: Enter to Win Tickets to the Slushii Monster Energy Outbreak Tour

Four lucky winners will get to attend one of Slushii's upcoming tour dates for free.

Oliver Heldens

Oliver Heldens Announces Exclusive "Heldens Everywhere" Livestream Performance

Join the Dutch dance music superstar for his interactive, madcap livestream.