We've all experienced the feeling of irritation when one of our favorite artists is only booked for shows hundreds of miles away, as well as the sense of disappointment that comes from not ever being able to see them perform live. If the digital entertainment company Linden Lab has its way, that disappointment might soon become a thing of the past. Thanks to a new digital platform they're launching, virtual reality and concerts are about to become connected in a way that could rock the music industry to it's core.

If you aren't yet familiar with the name Linden Lab, you may be familiar with their most famous product. The wildly successful open-world project Second Life saw massive success in the early 2000s. More than an online game, it offered fans an entire virtual world in which people could meet, fall in love, enjoy concerts, and even find jobs in a virtual reality setting. Miles ahead of its time on a conceptual level, Second Life welcomed millions of users every week, and even now it's far from dead.

Linden Lab's "Second Life" 2019

While Linden Lab isn't abandoning the Second Life platform completely, they now believe they've created a worthy successor - and it has EDM at its heart. That successor is called Sansar, and their first major move was to forge a partnership with Canadian independent record label Monstercat with the goal of creating an engaging virtual experience aimed directly at fans of EDM. 

Generally considered to be one of the more forward-thinking and innovative labels within the dance music space, it's no surprise that Monstercat has invested in developing greater visibility for their brand in the virtual reality space. What Sansar offers is a cutting-edge pursuit that will only increase the total visibility of music from their highly talented roster of artists. 

Monstercat: Call of The Wild (Weekly Live Show on Sansar)

For their first joint event, Sansar and Monstercat hosted a virtual reality festival that billed more than twelve Monstercat performers, and was appropriately named "Monstercat: Call of the Wild." Live. Music performances were just one aspect of the event, which also included interactive video game-like attractions for attendees, as well as virtual meet-and-greet and Q&A sessions with the artists who performed. 

With a successful test run under their belt, Linden Lab is now looking to expand on their offering by allowing artists to charge people for "tickets" to their events on Sansar. It's hoped that Sansar will develop around music fans, becoming something between a virtual reality social network and a performance venue where fans can see performers play while also interacting with like-minded people from all over the world.

Sansar on Steam (Virtual Reality / EDM)

Although it's certainly likely that other genres of music will soon get involved in the push for virtual reality events, EDM acts, and the Monstercat roster in particular, are the only musicians involved in the project at this stage. Ebbe Altberg, the company's CEO, has gone as far as saying that Sansar "will become the future of live music," and has spoken about his excitement at having Monstercat onboard.

The concept of online concerts has seen increasing popularity over the last several years. For example, EDM icon Marshmello played a virtual gig in Fortnite last year which has gone down in history as the most attended virtual concert of all time. The resultant boost in Marshmello's profile is the sort of thing that performers around the world hope to achieve by playing virtual reality events, and we expect to see many more activations like this take place in the near future.

Marshmello x Fortnite VR Performance

By including the interactivity of video games in its overall concept, Sansar is clearly taking notice of the recent rise in the use of EDM as the backing music of choice in many other online games (UK slots and other casino games being one of the most obvious examples). Hardwell already has a custom casino game of his own, and many more acts are already working on moving into the mobile slots market as a new source of revenue. 

Whether Sansar turns out to be successful or not, the model they are developing is yet another example of the EDM industry paving the way in changing the methods through which listeners and musicians interact with each other. 

FOLLOW SANSAR

Website: sansar.com
Facebook: facebook.com/SansarOfficial
Instagram: instagram.com/sansarofficial
Twitter: twitter.com/sansarofficial

Related

91297000_101525041506038_8389040365767753728_o

Leading VR Company Redpill Announces Three New Livestream Music Performances

Redpill is alchemizing the worlds of live music and virtual reality.

video games

5 Ways EDM is Taking Over the eSports World

In celebration of EDM and eSports' wonderful relationship, here are five of the biggest ways the two worlds are colliding.

Girls At Coachella Music Festival

7 Of The Greatest EDM-Related Posts on Craigslist

Check Out Several Of The Best Festival and EDM-Related Posts on Craigslist

Coachella

The Best EDM Festivals to Attend In California

Planning a trip to California? Check out our list of the state's top music festivals for the dance music enthusiast.

Shangri-La

Organizers behind Glastonbury's Shangri-La Launch VR Music Festival "Lost Horizon"

Lost Horizon is coming for the title of "the world's largest independent music and arts festival in virtual reality."

daft punk

You Can Now Experience Daft Punk’s “One More Time” in VR

A fan-created virtual reality program lets users explore the world of Daft Punk’s “One More Time.”

chicago skyline, perrys stage, lolla

The Best EDM Festivals to Attend in Illinois

Illinois is home to many of the Midwest's biggest dance music events.

CopArrested

What To Do When a Cop Stops You At an EDM Festival

Nobody wants to talk to cops at a festival - but these tips can make it a lot easier if you ever have to.