Tinder announced another niche feature last week. The mobile dating platform's new "Festival Mode" will give users the opportunity to match with event attendees ahead of several major festivals. The company's move into the festival space follows in the success of its similar Spring Break feature which launched earlier this year.

Tinder's feature will be launched in partnership with AEG Worldwide and Live Nation. The company plans to offer this functionality in conjunction with 12 different festivals taking place in the U.S. and U.K. this year. Profile badges will publicly identify the forthcoming events the user plans to attend. Badges for any given event will be visible on user profiles roughly three weeks in advance of the event's start date.

Tinder Festival Mode Badges

Tinder Festival Mode Badges

The motivation for this move was in Tinder's data. According to the company, downloads dramatically spike whenever a major festival takes place. With an estimated 32 million people expected to attend at least one festival per year, it's no wonder Tinder would hone its efforts to target this market. 

New York-based company Radiate knows a thing or two about how to build connections at festivals already. Festivals have been the application's foundational focus since its launch in 2015. In 2019 the company estimates they'll be supporting coverage for over 120 events, including festivals and major tours as well. Although, Tinder, a bigger player, is positioning itself to compete for the swipes of festivalgoers, Radiate's track record in the space can't be disqualified. Ultimately, Radiate believes their growing base of users, supported events, and ability to provide broader context for its connections outside of dating will help propel its next wave of growth as the incumbent in the space.

Radiate have always seen themselves as community builders, and they've got the features to back it up. While dating may come as a byproduct of some users' experiences, the app arguably lends itself even better to creating shared experiences with like-minded groups. The "Squads" feature builds context around user interests and assists in forming groups. The "Gatherings" feature takes this even further allowing users to create and communicate with regard to specific events they are planning such as parties or meet-ups around the festival. With a central news feed at its core for users to introduce themselves, post photos, and ask questions, Radiate feels robust enough to be called a platform in its own right. 

Recommended Articles

Mr. Black

MR.BLACK Hits Hard on New Single "Acid Rave"

Acid, Rave, Love, Generation - Repeat.

Alison Wonderland

Alison Wonderland Lights Up Lollapalooza With Unreleased Remix of Olivia Rodrigo's "Good 4 You"

The remix, produced with QUIX, was one of the highlights of Alison Wonderland's larger-than-life Lollapalooza set.

Burning Man Project Question in the dust

Burning Man Goes Rogue: Unofficial Event is Moving Forward in Black Rock City

"Bring everything you need for Radical Self Reliance."

Gatherings & Squads on Radiate

Gatherings & Squads on Radiate

Tinder's one-on-one swiping simplicity has undoubtedly driven its success, and the company's new festivals feature will not dramatically change the user experience, at least in its current form. The company does boast a massive user base of 57 million accounts worldwide, so for Tinder's festival focus the question is: can they create enough context around festivals as a dating app alone?

Radiate co-founder Michael Tom believes his company's broadening focus outside of one-on-one connections will allow them to address more of what festival goers are looking for in terms of finding community. In a statement to EDM.com, he commented:

"We’re happy that Tinder sees value in tackling part of the problem we’re working on, but it’s a small piece of what Radiate does and where we’re going. We started Radiate because we were dissatisfied with the tools to connect with new people around festivals. I want to feel like I know what’s going on, that I can meaningfully meet people, and that I belong. That I’m going to an exciting new world that’s also grounded in the familiar. We’re well on our way to accomplishing this for not only festivals, but all events, and eventually all communities."

Follow Tinder:

Facebook: facebook.com/tinder
Twitter: twitter.com/Tinder
Instagram: instagram.com/tinder

Follow Radiate:

Facebook: facebook.com/radiatetheworld
Instagram: instagram.com/radiatetheworld

Related

Sophia Nielsen

"Trashion": This Woman Picks Up Your Trash at Music Festivals—Then Makes Art With It

After festival-goers pack up their stuff, head out, and move on with their lives, people like Sophia Nielson are left to clean up the mess.

soundcloud

SoundCloud Reconfigures iOS App in New Update

SoundCloud is stepping up their mobile app.

Las Vegas Lights

EDM Shows Are Bad For Your Hearing

Live Music Can Cause Permanent Hearing Damage - Protect Yourself!!

maxresdefault

12 Simple Ways to Get in Shape for Your Next Music Festival

Festival season is finally here, but did you bring your best body with it?

Laidback Luke

Laidback Luke Launches New Mixmash Dating App to Connect Music Producers [Exclusive Interview]

The Mixmash Dating app matches you with your perfect music production partner to remix his latest single "We Found Love."

Sensorium Galaxy

How Sensorium Galaxy Is Adopting EDM to Spearhead the Next Generation of Virtual Entertainment

Tapping into the EDM zeitgeist, Sensorium Galaxy is positioned to lead the paradigm shift in the future of live music.

Noveto Systems SoundBeamer

This New Device Beams Music Straight Into Your Head With No Physical Connection

A disruptive new listening device is anticipated to hit the market in 2021.