Skip to main content

Richie Hawtin and deadmau5's PIXELYNX gaming platform was a home-run concept from the start, but with the company's latest partnership, the team is perfectly positioned to execute on their vision at the intersection of NFTs, gaming, music and the metaverse.

Niantic, the company behind the profoundly successful Pokémon GO mobile game, has signed on as a key developer and will be providing the project with tooling and expertise when it comes to creating environments and objects in augmented reality.

In the spirit of Pokémon, PIXELNYX creates objectives around the idea of collecting in-game objects—in this case, NFTs. Artists will play a critical role in shaping this universe, as fans fans will be seeking out collectibles at various physical locations, including concerts. Collecting NFTs brings the promise of unlocking hidden extras, such as new music. 

Scroll to Continue

Recommended Articles

rl grime nero

Listen to RL Grime and Nero's Haunting Collab, "Renegade"

The track was released by Grime's Sable Valley.

Martin Garrix

Martin Garrix Is Launching a Music Academy to Help New Artists

The program will offer masterclasses from Garrix himself, among other initiatives designed to equip young artists with tools to navigate the music industry.

Spotify

Here Are the Best Spotify Wrapped Memes of 2022

Let's laugh away all the tracking we let this giant tech company get away with this year.

"As we look towards launching our platform in 2022, the development of a mobile app that allows fans to collect new songs and NFTs in the real world was always part of our vision to create the music metaverse," said Inder Phull, CEO of PIXELYNX. "Teaming with Niantic on their Lightship ARDK to develop our mobile gaming app, will ensure that fans are able to take our game with them wherever they go, blending digital and real world experiences and enriching the fan experience in completely unique ways."

Niantic's brand of gaming requires a high bar of commitment given that players will need to wander the open world in order to be successful, but the company continues to be met with high demand. Niantic's Pikmin Bloom, another augmented reality style game, recently surpassed two million downloads in its first two weeks on the market.

Related

deadmau5 richie hawtin

deadmau5 and Richie Hawtin's PIXELYNX to Bring 3D Avatars to Metaverse Gaming Platform

The company inked a partnership with cross-game avatar platform Ready Player Me.

deadmau5 richie hawtin

deadmau5 and Richie Hawtin's PIXELYNX to Launch NFT Scavenger Hunt In Miami

Fans will soon experience "ELYNXIR," an NFT gaming portal launched by deadmau5 and Richie Hawtin's music metaverse company, PIXELYNX.

deadmau5 richie hawtin

Richie Hawtin and deadmau5's PIXELYNX Releases First Look At Forthcoming Mobile Game, ELYNXIR

ELYNXIR intersects music, gaming, and blockchain in a way like never before.

deadmau5 richie hawtin

deadmau5 and Richie Hawtin Launch PIXELYNX to Bridge the Gap Between Gaming, Digital Collectibles and Virtual Worlds

It’s like buying brands’ merch as collectibles—for a digital version of yourself.

richie hawtin deadmau5

deadmau5, Richie Hawtin, More Raise $3 Million for Innovative Streaming Company, Volta

Volta is looking to revolutionize livestreaming in the metaverse.

282771252_543882373769172_1661015310287369596_n

Olympic Skateboarder Nyjah Huston Launches EDM-Themed VR Experience and NFT Collection

"I've been getting more and more into EDM/House music and I aspire to be a DJ one day making my own playlists and sets," Huston said.

Dreamstate SoCal 2021_brphotoco_113

21 Stories That Defined EDM In 2021

Despite another vexing year for the electronic dance music community, it remained as captivating as ever.

metaverse nft

New Music Industry Content Moderation Service Helps Take Down Unlicensed Metaverse NFTs

The metaverse remains a Wild West, but prominent rights-holders are beginning to enlist services to protect their financial interests.