Skip to main content

You're going to need some designer clothing for your metaverse avatar.

Purple Fly, Project X, and Who Knocks have joined forces for a unique partnership to blend the world of NFTs, high fashion, and art.

On November 22nd, they will launch an exclusive NFT collection prepared by designers who work for a number of the world's leading clothing brands, such as Prada, Burberry, Moschino, and Etro. Each expert designer will work closely with Purple Fly to curate a unique look relative to the digital collectible. 

The NFT pool kicked off on November 16th with a collection from South Korean dance music superstar DJ SODA,, which was designed by Damiano Clemente of Dsquared2. The collection consists of 10 rare NFTs and allows consumers to purchase a portion of the design rather than the full price.

Scroll to Continue

Recommended Articles

Eric Sharp

Celebrate World Meditation Day with Eric Sharp's Exclusive EDM.com Playlist

Following the success of his "Emergence" EP, the Los Angeles-based artist has created a playlist to deliver serenity to its listeners.

Chuck Jones Let's Take Our Chances Video

Mysterious Talent Chuck Jones Debuts With “Let’s Take Our Chances”

The rising artist has set himself up for success with this massive debut single and music video.

EDC Las Vegas

Stream: EDC Las Vegas 2022 is Now Live

Dillon Francis, ARMNHMR, Uniiqu3, LP Giobbi, and more will all be featured in Insomniac's live stream this weekend.

“We’re proud of being able to partner with the talented group, who will be bringing with them their extensive backgrounds in design and fashion from several segments in the apparel industry," said John Slyusarev, CEO of ProjectX. "This unprecedented collaboration will open the door for dozens of large brands to the NFT market."

With a goal to support collaborations across all art forms and connecting music with stunning visuals, Purple Fly launched in 2020 as the world's first NFT-fueled independent record label. The imprint has released tracks by DJ Diesel and BLVD., Fatman Scoop, Klaas, and more.

With each purchase, Purple Fly fulfills its commitment to giving DJ SODA—and its other musicians releasing NFTs—15% of the label's royalties.

Consumers can expect an entire lineup of NFT drops in the coming months from this expansive partnership. Dance music producer Futuristic Polar Bears will release his collaboration with MasterCraft Boats UK and Stefano Lo Muzio of Moschino on December 14th. Malaysian influencer Ms. Puiyi will then release a track through Purple Fly and partner with Johanna Armstrong of Burberry for their NFT drop on January 14th, 2022.

Find out more about Purple Fly here.

Related

david guetta united at home

David Guetta Announces Partnership to Sell Blockchain-Powered "United at Home" NFTs

David Guetta and his team continue to pioneer bleeding edge technology.

Header2

This Software Lets You Design Trippy Visuals of Your Music—Then Mint Them As NFTs

The Web3-based VOID platform allows music producers to create a beat-reactive mosaic.

EDC LV 2021-3LAU-Brian Rapaport Photo_01

3LAU's NFT Marketplace Nabs $55 Million Investment From The Chainsmokers, Kygo, More

This funding comes after a $16 million investment back in August.

Deadmau5 FVDED In The Park Vancouver 2021-3

deadmau5 Shows Support for Music Industry-Shifting Decentralized Network, MODA DAO

MODA could set the tone for a massive shift in artists' retaining ownership and royalties.

don diablo

Don Diablo's $1.2 Million NFT to Be Displayed Alongside Works By Basquiat, Banksy, Andy Warhol

The project was sold via Sotheby's and comes paired with a spaceship-like physical piece, the largest to ever be attached to a token in the NFT space.

unnamed

Monstercat Unveils IDOLS NFT Digital Collectibles, Designed to Create 3D Experiences In the Metaverse

Collectors who have participated in previous Monstercat drops will have a unique shot to secure a limited edition IDOL on October 26th.

119134476_10157654831726169_1144020969868389436_n

Calvin Harris Believes NFTs Could Revolutionize the Music Industry

"It's a whole new avenue that you can really just put out whatever you want, and that's kind of how music should be."

covid-19

Songs Synthesized From COVID-19's Genetic Code Can Now Be Purchased as NFTs

The increasingly common practice of turning data into music continues to break new ground with DNA Sonification.