Skip to main content

It wasn't long ago when kids would use cereal boxes to build imaginary cardboard worlds or play word puzzles. Now, these boxes have the capabilities of a gadget from a Spy Kids film.

The General Mills brand has revealed three limited edition Reese's Puffs cereal boxes that can be used to make music via a new web-based, augmented reality app. The only equipment—or shall we say ingredients—needed to create a tasty beat are the box, the cereal, and the app. Creators are able to utilize a Crunchy Drum Machine, Creamy Lead Synth, and Chocolatey Bass Synth to make beats.

"As a kid I was obsessed with reading the back of cereal boxes," said Josh Fell, partner and chief creative officer of Anomaly LA, in a statement. "Word search? Searched. Maze? Solved. Over and over. "We realized our box can be more than that. It can be a peanut buttery, chocolatey canvas for creativity. Not joke creativity. Legit musical expression. It’s so fun. And I can’t wait to see what people make out of it."

Reese's Puffs launch new campaign that turns their cereal boxes into AR app powered synthesizers. 

Reese's Puffs launch new campaign that turns their cereal boxes into AR app powered synthesizers. 

Recommended Articles

Zamna Festival 2022, Afterlife

Zamna Festival Reawakens Tulum to Kick Off 2022 With 6 Nights of Dance Music

After last years’s postponement, Zamna Festival returned stronger than ever, headlined by the likes of Black Coffee, Tale Of Us, Claptone and more.

boogie t

Boogie T Reveals First Headline Performance at Red Rocks, "Boogie T On The Rocks"

Before Boogie T's closing set, SoDown, Minnesota, KHIVA, Bawldy, and his BOOGIE T. RIO band will take the stage.

It doesn't stop there—it seems Reese's is twisting the knife into their musical efforts after wildly popular collabs with Lil Yachty and Travis Scott. Believe it or not, the brand will soon release a real-life synthesizer for musicians, deemed "RP-PROs."

These fun devices will even be designed to look like the brand's foods. The knobs and keys will emulate Reese’s Miniature Peanut Butter Cups and Puffs, and they include the dusty finish imitating the famous chocolate look.

Find out more about the new synths here.

Related

martin garrix stamps

Martin Garrix Reveals Custom Postage Stamp That Gives Access to Private Augmented Reality Performance

You can now experience an augmented reality version of Martin Garrix in your living room.

nymphes by dreadbox

New Synth "Dedicated to All Abused and Oppressed Women" Draws Backlash

The €499 synthesizer has received criticism for not supporting charities for abused women.

34711_33

New Skin-Reactive Analog Synthesizer Taps Into Users' "Inner Energy"

The ENNER synthesizer's pads are deeply sensitive to human touch, with different pressures, speeds and angles creating variations of sounds.

Marshmello

LEGO's New VIDIYO Augmented Reality Platform to Feature Music by Marshmello

Mello's music will be featured in the brand's new app where users can create custom music videos.

unnamed (25)

deadmau5 and Richie Hawtin Secure Deal With Niantic to Develop Augmented Reality Gaming Platform

PIXELYNX is seeking the expertise of the team that made Pokémon GO a wild success.

My Dad Has 100 Synths

This Dr. Seuss-Style Children's Book Teaches Kids About Vintage Synthesizers

"My Daddy Has 100 Synths" is the perfect book for dads looking to introduce their kids to the vintage synthesizer world.

Don Diablo

Don Diablo's Most Ambitious NFT Drop Yet Comes With a Real-Life, Hexagonal Structure

Don Diablo isn't done thinking outside the box when it comes to pushing the NFT space forward.

pokemon-go-fest-2021-1622070362534

The Annual Pokémon GO Fest is Turning Into a Music Festival in 2021

Niantic wants to know if you're a Pikachu Rock Star or Pikachu Pop Star.